Portfolio - Lettering and Packaging
, "Make Art That Sells" Workshop

As part of the Make Art That Sells workshop “Lettering Bootcamp,” I developed various lettering designs and illustrations for packaging concepts. Combined with my mixed-media technique and hand-drawn typefaces, this results in playful, feminine, and instantly recognizable packaging designs that really catch the eye.

Lemonade.jpg
Lemonade_Label.jpg
Front of a chocolate package design – mixed media. The illustration was created as a freelance project during a workshop and features hand lettering combined with illustrations for a peanut butter and jelly chocolate bar. It belongs to the
Front of a chocolate package design – mixed media. The illustration was created as a personal project during a workshop and features hand lettering combined with illustrations for a pistachio chocolate. It falls under the "Pack" category.
Seamless Peony Pattern in Pink and Green – Mixed Media. This pattern was created to accompany a custom package design for hand soap and features various peonies. It belongs to the seamless patterns category.
Fictional package design for a bar of soap – mixed media. The illustration was created for a workshop and features a colorful, floral design with hand lettering for a "Peony Goat's Milk Soap." It falls under the Packa category.
Fictional package design for a bar of soap – mixed media. The illustration was created for a workshop and shows the color variations of a colorful, floral design with hand lettering for a "Peony Goat's Milk Soap." It belongs to i
Bouquet of various peonies – mixed media. The illustration was created for a package design and depicts a loosely arranged bouquet of peonies. It falls into the category of floral illustration.

More about the project:
Make Art That Sells Lettering Bootcamp

In the Lettering Bootcamp offered by Make Art That Sells, I developed independent projects that go beyond mere experimentation: they demonstrate how personalized hand lettering can be specifically applied to the market. Under the guidance of Lilla Rogers, an internationally renowned mentor and agent, I created a series of lettering pieces that draw on trends in packaging design, editorial illustration, greeting cards, and product design.

The combination of creative freedom and market-oriented briefs was particularly valuable: it allowed me to further develop my own lettering style while demonstrating how it can be applied to specific products. These projects enrich my portfolio and clearly illustrate how lettering functions as a form of visual storytelling in commercial projects.

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